If you’re thinking of getting started on Instagram, that’s awesome! It’s heaps of fun to share images of things you love and interact with followers around the world.
Before you even set up your account you should have a serious think about what kind of content you’re going to put out and what kind of followers you want.
If you’re just using Instagram to share fun pics with your friends, then this isn’t so important. But if you’re trying to build a brand or hope one day to make some income off your feed, you’re going to want to narrow down a topic (or niche) to focus on. Having this niche enables you to connect with like-minded people and become known for a particular style.
We’ve put together some hot questions you can ask yourself to narrow down your insta-niche:
1. What am I interested in?
Instagram is fun, but it takes a lot of effort. You should only put that effort in for something you’re passionate about. Whether it’s fashion or travel or health or illustration or books, whatever your passion is you should be able to find a niche to match.
For some people, their niche will be immediately obvious – it’s the thing they’re totally passionate about. But what if you’re passionate about lots of different things? Grab a piece of paper and start brainstorming ideas. Write down all the things you love. You can group them together and look for patterns – a fun niche/theme will emerge.
If you’re not excited about your niche then you’ll get bored and stop posting, and all your hard work will be for nothing! So make sure you choose something that ignites your creativity.
2. What can I create content about?
This question is similar to the first question, but with one key difference – it’s about the resources you have available to do a niche justice.
Sometimes you’re interested in a subject, but you might not be the best person to create the Instagram about it. For example, if I’m really interested in exotic wildlife but I live in the middle of a city with no great access to these creatures in their natural habitat, my Instagram is probably going to be pretty boring.
It’s far better to focus on a niche that is accessible to you or find ways to make your niche work. If you want to be a travel grammer but can’t afford the plane tickets, start exploring the little-known areas around your own city. Get creative!
3. Are people interested in my niche?
After you’ve chosen a niche, you’ll want to do a little market research to make sure there’s a hungry audience out there for it.
Use Instagram to hunt down tags related to your topic. Check out how many pictures are posted under those tags. Click on a few profiles. How many people are liking and commenting? Is there a thriving, active community? Are high-quality images being posted?
It’s possible that you could pioneer a new Instagram niche and bring a whole bunch of followers over from other platforms. But for the best chance at success, choose a niche that already has a dedicated insta-following.
Certain types of content do particularly well on Instagram: fashion, food, travel, home decor, and art/design, to name a few. Within these large topics are various niches where your content can shine: goth fashion, vegan food, budget travel, minimalist design, quirky illustrations… the possibilities are endless.
4. Are there already influencers in my niche?
It pays to look at the other accounts doing really well in your niche. Find five of the most popular Instagrammers and make notes about their followers, likes, and comments, the types of images they post, their posting frequency, and anything else of interest.
It’s useful to learn from people who are already ahead of you about what your audience likes and dislikes.
Plus, learning about influences can give you an idea of the competition you can expect in your niche. On the one hand, if there are already people out there rocking your passion, there may not be any more room for someone else at the top. On the other hand, seeing how other people have succeeded gives you motivation and shows you there’s an audience for your niche. It’s easier to target the followers of those current hot feeds and try to get your stuff in front of them.
5. Is there a way of monetizing my niche?
If you’re in this because you want to make some extra moolah, then it helps to consider the monetization aspect from the start. How exactly will you make an income off your Instagram fame?
Posting pictures and interacting with your followers doesn’t pay, but once you have enough followers you have the power to become an influencer, and THAT can pay off big time.
Looking at what other influences are doing will give you a clue as to what this will look like. They may be collaborating with brands, producing sponsored content, making and selling their own products, releasing a book or movie… the list just keeps going.
Choosing which niche to target is perhaps the most important Instagram decision you make, so choose wisely. And above all – choose with passion!
What’s your Insta-niche?